The focused human hubbub known as

"buzz"

was probably born when early man first etched drawings on a cave wall -- provided those drawings were good. Yes, everyone's a critic -- and everyone talks, which is why buzz can be your most potent and persuasive marketing tool. And such talk isn't cheap in terms of results. Rather, it can be a name-branding mother lode by turning a cave of quiet obscurity into a goldmine of echoing sensation.

But just as human beings have changed, so has buzz. Today's "progressive" buzz can't be only about throwing ad dollars at the proverbial cave wall -- or etching a cute slogan on it -- while expecting everyone to notice.

As championed by GABE Progressive Buzz, today's buzz must break beyond that wall by meeting receivers of your message on their own new turf: an intricate and vast network of instant, fiercely-connected individuals. While alert to the print and broadcast media in which they still play a part -- albeit a gallingly passive one -- today's buzz builders are more about their own interactive links via new talking tools, from blogs, emails, podcasts and text messages to all-purpose cells and ever-expanding new social media.

Tapping those talkers -- those future buzz-builders -- requires technological marketing which, when done well, can yield quick results and reach up to a global scale. But for today's consumers to meet your needs, you must satisfy cravings for connectivity which many have embraced since soon after leaving the cradle.

Reaching Gen-Digital needn't be a challenge, but an opportunity, when you align with GABE Progressive Buzz. Not content to be a traditional advertising, marketing and public relations firm, GABE Progressive Buzz also blazes trails in strategic brand positioning, viral marketing and new media, creating out-of-the-box consumer excitement by working beyond routine techniques.

To be sure, media savvy and connections still apply, and GABE Progressive Buzz has them. To be sure, brand recognition, consumption and loyalty are still ultimate goals. But to emerge from the cave of walled-in concepts, progressive buzz adds cost-effective yet powerful tools to marketing's equation, sparking awareness and excitement which soon become self-generating.

Meet the new buzz: "progressive" buzz. Now meet its most ardent proponent: GABE Progressive Buzz. With the light that it shines, those caves will never seem dark again.